The complete visual identity for Forge Corporation — workwear, leather goods and industrial export. Everything here is built to travel: from an embroidered patch to a shipping container, the mark holds.
01 — THE MARK
Logo & Lockups
The winged “F” in a struck disc is the heart of the brand. Use the full stacked lockup wherever space allows; drop to the icon alone for avatars, favicons, embroidery and stamps.
ICON · ON NAVY
ICON · ON LIGHT
ICON · ON CREAM
CLEAR SPACE
Keep margin equal to the height of the disc on all sides. Minimum icon size: 24 px digital / 10 mm print.
Don't recolor the mark outside navy / cream / white.
Don't stretch, rotate or skew the lockup.
Don't add shadows, gradients or outlines.
Don't place the navy mark on a busy or low-contrast photo.
02 — PALETTE
Color
Deep navy carries the brand; warm cream keeps it human and premium. Everything else is structural — ink for type, steel for secondary copy, paper for surfaces.
Forge Navy
#0F2344 · RGB 15 35 68
Primary. Logo, headlines, backgrounds.
Forge Cream
#F3EED4 · RGB 243 238 212
Warm accent & reversed type on navy.
Anvil Ink
#0A1830 · RGB 10 24 48
Deep ground for footers & contrast.
Steel
#5B6781 · RGB 91 103 129
Secondary copy, captions, lines.
Paper
#FAF7EA · RGB 250 247 234
Page surface, light sections.
Ember / optional
#C8702D · RGB 200 112 45
Sparingly — alerts, hot CTAs only.
03 — TYPE
Typography
A squared, technical display face echoes the wordmark; a clean humanist sans keeps long copy readable across languages and labels.
SairaDISPLAY · HEADLINES
Forge
ABCDEFGHIJKLM · 0123456789
BarlowBODY · INTERFACE
Workwear and leather goods, manufactured to specification and shipped to ports worldwide.
Regular · Medium · SemiBold
04 — IN THE WILD
Applications
The identity is built to survive every surface it ships on — thread, ink, deboss, corrugate.